ECM Training Services at a glance

Enterprise Web Content Management is one of the key elements to having a successful website. Content management is the organizing, categorizing, and structuring of information resources (text, images, documents etc.) so that they can be stored, published, and edited with ease and flexibility. A content management system (CMS) is used to collect, manage, and publish content, storing the content either as components or whole documents, while maintaining dynamic links between components.

If the content on your site isn’t relevant to your visitors; fresh, correct, on-brand, easy to find, and easy to use, the fact is your web site could be hurting your company.

The content on your company’s web site determines:

• How your company is viewed by customers and prospects

• How consistent your company is between internal and external branding and knowledge management

• How your company is found through major search engines

• Whether or not your prospects may ultimately do business with you

Training Services

We offer methodologies, techniques and training services for your employees, where you can learn:

How a good content management system implementation project should be phased:

• Creating a Content Management Plan

• Defining the Information Architecture

• Defining permissions and roles

• Migrating existing content

• How to allow employees the to create/maintain pages on the website without any technical expertise

• How web site content can drive marketing results

• Benefits of integrating content management with other business information

• Risks of not managing your content

• How to promote content management internally

• How to shape your content to gain search engine prominence and deliver targeted traffic required to meet your goals

• Expected activities/deliverables at each phase and common pitfalls to avoid at each phase